We’re all familiar with product placements in Movies and Sitcoms. Enter the new kid on the block Advergaming where Advertising meets Gaming or Gamification as the industry calls it.
With the ascent of Web 2.0 and the social gaming realm this was to be expected.
Advergaming meets Travel = Travergaming
Not too sure about my feelings about this new trend in traveling. As if traveling wasn’t entertainment enough we need to make a game out of it?
But i do like the fact that exploring can be made into a game and hence we might have more people going off the beaten path and that means the mcdonald-ization of the world might slow down a wee bit.
Click here to read an article that talks about travel and gaming