How many times have we heard clients scream these words.. always hoping that some day they’ll understand that having the logo bigger doesn’t mean you’ll get noticed.
Soft Marketing or Marketing Sideways.. Is the art of being helpful instead of being pushy, being indirect rather than direct in your persuasion. Good sales people have always known the benefits of soft selling (you catch more with honey…). Native Content Marketing is soft selling for the marketing realm where for too long clients have insisted “make my logo bigger”, well that’s never convinced anyone to buy or try a product/service and the shift towards content marketing (where it’s about helping vs selling) where seeming unbiased is crucial, is proof of it.
Click here to see some of the best content marketing work of 2016