Is media more divergent or convergent in the digital world?
There’s no doubt that with the advent of home studios it’s now easier to generate and create your own content. Hence we see that in the media sources side of the business there is a huge increase in the number of content creators and this has had a divergent effect on media generation and story telling.
What is more often missed is how our media consumption habits have changed. I don’t mean the device we consume it on but the fact that though there are soo many new media sources you would expect a scattered playing field with a lot of niche content being consumed by different people based on interests, location etc.
Though usage of niche media is rising, we are also seeing a greater rise in everyone consuming the same media story. The collective conscience is more aligned than ever before. We’re consuming the same shows, the same news stories, even the same underground news stories. It’s almost as if certain stories / narratives have been able to fully utilize the reach of the internet by spanning across categories, interests, location, language and all the other usual barriers to captivate the entire globe’s (or at least those with TV & internet) attention.
Is this simply good craft or marketing or a mix of the two or are we just social creatures and will gravitate towards what everyone else is talking about so that we are informed and have talking points that allow us to participate in groups.