How to disinform

Image Courtesy – New York Times

If like me you work in advertising or any industry that requires communicating and convincing then the strategy and tactics used in disinformation and active measures are worth studying. They reap huge rewards (US Presidency and national discord) and are effective tools that you can either choose to employ or mitigate against. I am in equal parts awed and enraged.  #Advertising #politics #USPolitics #communication #messagingstrategy #commsstrategy