As Icing on the cake of how consumerist we’ve become is an interesting new study by Innocean which highlights how the carefully managed personalities of brands are winning the likeability race against their very creators. People are preferring brands over humans!
This raises some interesting questions – Is the collective better than the individual.
Considering that brands are managed by a group of individuals who are all trying to do the best thing for the brand and hence cancel out each others bad decisions.
When we covet thy neighbors product! Are Products what we covet over companionship?
This is a trick question because the answer is in a gray area. We prefer some products over some people. But no product can even come close to those we genuinely love. I guess in a nutshell we’d all trade a bad friend for an apple product.
Thought Provoking none the less.
Click here to read the article.